News

ARTICLE

Date ArticleType
12/12/2019 Press Release

Planet Fitness to open "Judgement Free" Club in Harrison

FOR IMMEDIATE RELEASE CONTACT: Bob Largent
PHONE: 870-741-2659
EMAIL: blargent@harrison-chamber.com
Media Contact:
Connie Thompson
cthompson@moroch.com
214-520-5172

Planet Fitness to open “Judgement Free” Club in Harrison
New location to offer non-intimidating Judgement Free Zone®, extremely low prices, free fitness training included in all monthly memberships, and more.

Harrison, AR, December 12, 2019— Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. and home of the Judgement Free Zone®, today announced it will open its first location in Harrison, AR at 605 US-62 in the spring of 2020.

The 19,000 square foot Harrison Planet Fitness will offer state of the art cardio machines and strength equipment, 30-Minute Express Circuit, fully equipped locker rooms with day lockers and showers, numerous flat screen televisions, HydroMassage loungers*, massage chairs*, tanning beds, a Total Body Enhancement booth*, and more.

‘We’re thrilled to bring our Judgement Free fitness experience to Harrison,’ said Travis Satterthwaite, Regional Director of United PF Partners, a leading Planet Fitness Franchisee Group that currently operates over 160 locations across 14 states. ‘At Planet Fitness, we welcome anyone, at any fitness level into our friendly, comfortable, and non-intimidating environment.’

Harrison Regional Chamber of Commerce President/CEO, Bob Largent, said, ‘We’re thrilled to welcome Planet Fitness to Harrison and the greater Boone County community. They’re an established national business that focuses on the physical fitness and health of their customers, another significant addition to our quality of life initiatives. This is a win-win for the region.’ Gwen Hoffmann, Assistant Vice President, First National Bank of North Arkansas, and Chamber Board Chair, echoed Largent’s sentiments, saying, ‘Having Planet Fitness join our community speaks volumes for the environment that the Chamber has worked so hard to create. The fruits of our labors are now beginning to come to fruition.’

"As a proud investor in the Harrison Chamber, we're excited to deliver the first Planet Fitness to the area, and especially glad to be a part of the initiative to create an inclusive health and exercise environment,” said Josh Simon, whose company, Simon CRE, owns the North Hills Shopping Center, and leased the property to Plant Fitness. “We fully support the mission to encourage anyone and everyone in the community to join, driving more activity to Harrison."

Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment, for only $10 a month. Membership includes a variety of other benefits, including free small group fitness instruction by a certified trainer through the pe @ pf® program. In addition, as a member appreciation gesture, Planet Fitness provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month while supplies last, as a reminder that it’s okay to treat yourself.

The PF Black Card® membership, which is $22.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 1,800+ Planet Fitness locations, as well as access to massage beds and chairs and tanning, among other benefits*.
*PF Black Card® amenities may vary by location but are included in Harrison.


About United PF Partners United PF Partners is the largest Planet Fitness franchise group with over 160 clubs across Alabama, Arizona, Arkansas, Illinois, Kansas, Louisiana, Mississippi, Missouri, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, and West Virginia. United PF has development rights to build new clubs across the Midwest, South, Mid-Atlantic, and Southwest regions.

About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2019, Planet Fitness had more than 14.1 million members and 1,899 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama and Mexico. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.

About the Harrison Regional Chamber of Commerce
The mission of the Harrison (Arkansas) Regional Chamber of Commerce is to be recognized as the premier business organization influencing Harrison’s and the greater Boone County’s economic and business development through leadership, education and investor partnerships. The investor-driven Chamber also recognizes, values and promotes the outstanding quality of life locally that encourages people to live, work, invest and retire in the area. For more information, please visit www.harrison-chamber.com.


####